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Featured Collection of the Month

Earrings


Our collection of earrings celebrates craftsmanship and individuality through our signature Doriwork technique. Each piece carries an innate ethnic charm, brought to life with bold, vibrant colors and distinctive textures. Effortlessly elevating any outfit, these statement pieces add a touch of color, culture, and character, making them a perfect gift for every jewelery lover.



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Showstopper of the Week

Befikre Tote Bag

Meet the Befikre Bag, crafted for free spirits and carefree souls. Handcrafted with elements of Kutch mirrorwork, it blends tradition with a cool, contemporary vibe that feels truly unique.

Spacious and practical, it fits all your essentials like a laptop, sunglasses, water bottle, notebook, cash, and keys, making it perfect for everyday adventures. The Befikre Bag is an extension of your personality that is bold, expressive, and effortlessly you.

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Collaborations

Client Diaries

  • "Brands have never impressed me. I have always been fascinated with handmade and could any day cash in for those. Juhi Malhotra is one of my favorite brands today. I was skeptical about online shopping but she takes all my questioning and tantrums about designs so politely that I feel at home with her. Love her designs and the vibrant combinations of colors she uses. Her Dori work inspires me to order more and more. Way to go Juhi. Best wishes n love always"

  • "I met Juhi at Cat Café-Mumbai, in an exhibition..the plethora of her collection instantly impressed me..and of course, I ended up buying a couple of things from her. I must have skipped a year after meeting her. But I met her with a bang. I found her card and then connected with her on Instagram, yet again her collection made me speechless. And I made quite a several purchases from her for gifting and for myself. I love her collection and so do my friends and family. I am happy that connecting to @juhimalhotra connects me to many colors of life..and cheers me up instantly!"

  • "I remember coming across Juhi's brand page in 2015 and I was in love with the vibrance of colors. The creativity, choice of colors, and variety of products were amazing. To add to it is the simple and enterprising nature of the brand owner, Juhi, and her eye for details and quality. I have lost count of the number of products bought from this brand. But whenever I want something unique, funky, and vibrant, I know whom to reach out to"

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