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Bestsellers

Featured Collection of the Month

Ajrakh Jewelery Collection

Our new collection is here!

Featuring upcycled jewelry made from Ajrakh and Kalamkari fabrics, this festive line celebrates the artisans and their timeless craft. Discover unique earrings and neckpieces that are sure to make a statement!

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Showstopper of the Week

Classic Ajrakh Choker

A timeless choker that enhances every Indian outfit in your wardrobe. Handcrafted from upcycled fabrics, it’s designed to make you shine and stand out effortlessly.

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Collaborations

Client Diaries

  • "Brands have never impressed me. I have always been fascinated with handmade and could any day cash in for those. Juhi Malhotra is one of my favorite brands today. I was skeptical about online shopping but she takes all my questioning and tantrums about designs so politely that I feel at home with her. Love her designs and the vibrant combinations of colors she uses. Her Dori work inspires me to order more and more. Way to go Juhi. Best wishes n love always"

  • "I met Juhi at Cat Café-Mumbai, in an exhibition..the plethora of her collection instantly impressed me..and of course, I ended up buying a couple of things from her. I must have skipped a year after meeting her. But I met her with a bang. I found her card and then connected with her on Instagram, yet again her collection made me speechless. And I made quite a several purchases from her for gifting and for myself. I love her collection and so do my friends and family. I am happy that connecting to @juhimalhotra connects me to many colors of life..and cheers me up instantly!"

  • "I remember coming across Juhi's brand page in 2015 and I was in love with the vibrance of colors. The creativity, choice of colors, and variety of products were amazing. To add to it is the simple and enterprising nature of the brand owner, Juhi, and her eye for details and quality. I have lost count of the number of products bought from this brand. But whenever I want something unique, funky, and vibrant, I know whom to reach out to"

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